We're always excited to form new partnerships. Over the years, we've been fortunate to work with some Interesting people and some Interesting companies.
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Over the past few months, there’s been a whole lot of whistling going on at W&B. We break out into happy smiles when we decide to take a break from the whistling, and vice versa. Why, you may ask. Let’s tell you why. We have a young name in our client list: Whistle.
Whistle began as a relative new kid on the block, backed by cutting-edge innovations, committed to transforming the dental landscape in India and beyond. With state-of-the-art manufacturing, 3D printing, Al-driven planning, and CAD-CAM workflows, Whistle is building a digital dental ecosystem delivering next-gen solutions for patients and practitioners. Driven by research and backed by technology and trusted to deliver precision-engineered smiles every day. It’s now India's most advanced customised orthodontics brand, pioneering advanced dental solutions to elevate the standard of patient care while optimizing clinical workflows for scalable growth.
As per our reputation, W&B has worked hard and shoulder to shoulder with the folks at Whistle to design great packaging and communication strategies for Whistle’s range of aligners and braces, including memorable TV commercials with a Bollywood star. Whistle smiles are turning out to be beautiful smiles indeed.
A $25 billion global leader transforming steel, energy, mining, ports, cement, and renewables does not rest on its laurels and successes. The name Jindal goes beyond industries, empowering communities and driving progress, building a resilient and inclusive future.
Jindal Realty is one more exciting chapter in the Jindal success story. It is not just another real estate developer. It’s been shaped with a vision to develop an ecosystem that redefines modern living. Where expansive open spaces, sustainable development and innovative design converge to create communities that inspire. Its projects are built on the foundation of quality workmanship and cutting-edge technologies, ensuring that every space we craft is future-ready, environmentally conscious, and designed to enhance life. By integrating human-centric planning with the latest in real estate innovation, Jindal Realty delivers experiences that go beyond structures, creating thriving environments for generations.
Jindal Realty creates spaces that inspire life. And its passion and attitude to quality certainly has inspired us to create compelling communication. With our over two decades experience in effective real estate communication for clients such as Emaar MGF, DLF, Eros and several others, we are bringing freshness and innovation to the mix. It’s been going really well and we are building a relationship that’s growing stronger by the day.
True to the word, the client’s ‘brief’ to us was just that. ‘Our passion is to create ‘new world brands’ to give consumers a new high.’
We got right down to the task. Much like an onion, what seemed simple to begin with revealed several interesting layers, with its after effects too. Metaphorical tears flowed, brain storms with thunder and lightning followed, and when the final layer was peeled, it revealed standout packaging for Gladius, a 10-year old rum, a unique mix of complex flavours and rich aromas.
One is a lonely number, though. So, we followed it up with Gladius Limoni and Gladius 13, an extra smooth brandy, Zeus and Jordy’s Bar Whisky and Cliff Hanger Vodka, each packaged distinctively, reflecting the great synergy between BSB and W&B. It was a heady mix, with the spirit (pun intended) flowing high.
One, a young brand solutions agency founded by industry veterans with big aspirations. The other, Clove Dental, a new name with big ambition and innovative ideas, determined to shake up the complacent Indian dentistry landscape. We were a couple of three- year olds, one with three employees and the other with 3 clinics. Now, we are a 25-strong agency with enviable mainline and digital communication capabilities. Clove Dental is the fastest growing dental clinic network in India, with 625+ clinics and 1500+ dentists providing dental care, with cutting edge technology. Over the years, we have kept each other on our toes, turning countless challenges into opportunities, working as equal partners.
Clove has regularly shifted goalposts, with a range of dental care products such as toothpaste, mouthwash and advanced smile correction solutions such as braces and aligners. Working as one, we’ve developed effective creative communication that’s helped the brand grow. Both of us are still smiling after all these years and we don’t see the smiles turning the other way anytime soon.
